Set Goals to Establish Design Direction
Weddings drain wallets in a thousand different ways, and spending wisely is a good way to start a good marriage. You can save a lot of money on wedding flowers by first determining their purpose in the celebration. The joining of two people in holy matrimony is not a spending contest. If your family does not have mountains of cash to spend on a wedding, then there are ways to decorate with style and good money sense. Obscenely expensive wedding decorations are in poor taste, and good floral design doesn’t have to be costly. Over-the-top floral designs can detract from the celebration, rather than elevate it. Of course, if the function of the flowers for your wedding is to pretend you and your family have money to burn, then don’t bother reading the rest of this article! Spending wisely on wedding flowers starts with establishing the goals and design direction for the event.
Young brides are pressured into pretending to be financial princesses through popular media. Industry professionals can profit from the young bride’s naiveté, but floral companies that want to build long-term business relationships provide wise guidance rather than price gauging. Wedding florals are there to provide proof of the couple’s love, not the size of their pocketbook. Their purpose is to create a special, unique look for a single moment in time—just a few hours. The whole beauty of flowers is their ephemeral nature. The design can be done in a cost-effective manner, without waste and with the understanding that the event is temporary in nature. Photographs can preserve the beauty of the ceremony for the future. Part of being a good wedding floral consultant is managing the excitement of the bride’s family and pointing them to designs that are in good taste and appropriate for their budget.