Experiences from an Industry Insider
Flower show are competitive events for displaying floral design, garden design, and horticultural specimens. The National Council on State Garden Clubs continues to be the standard guide for local flower shows. Horticultural society flower shows have regional events with large participation and attendance. The larger shows provide a venue for commercial entities and organizations to create large display gardens. Two well-known flower shows are The RHS Chelsea in Chelsea, London and The PHS Philadelphia Flower Show, in the U.S., both sponsored by horticultural societies. These huge shows require corporate sponsorship and vast venues. They are difficult to stage and finance, and like trade shows, are being superseded by online marketing. A more typical, local flower show is run, top to bottom, by volunteers interested in the thrill of garden design and plant material.
I’ve participated in a few large-scale flower show displays. They showcase green industry design professionals’ abilities and promote new business, promote floral and landscape companies, and provide valuable educational displays. The image above shows the setup and preparation for a display of hundreds of forced daffodils in bloom. The exhibit was built to promote the purchase of wildflower tags to fund the planting of new daffodil plots. It was fun to construct and quite beautiful for the brief moments it was in place. For large-scale flower shows, everything must be set up and taken down within a few days. You need trucks, a crew of heavy-lifters, access to large props, and masses of plant material. After creating a few displays, I have to say, the process not enjoyable, unless you really love to show off. The real fun is in the competitions and seeing the display gardens built by other groups.